Content Exec | Consultant | Explorer
Make content that matters.
I've spent my career helping the world's most recognizable brands find new audiences in new places, before anyone else gets there. Podcasts before podcasts were obvious. Membership before every media co had one. I find what's next, then build the strategy, team, and content engine to get you there first.
About Me
Photo: Mark Shaw
I've spent my career helping brands figure out what they want to say, who they want to reach, and how to build the content operation to do it at scale.
Most recently, that's meant consulting and fractional work with growth-stage and mission-driven organizations — and staying open to the right full-time engagement where I see a chance for real impact.
That instinct comes from two decade-defining stretches: seven years running digital media, content and marketing at TED, where I built the TED Audio Collective from two podcasts to twenty-two — now one of the largest independent podcast networks in the world — and grew our collective YouTube audience past 84 million subscribers, established the brand’s first TikTok channel and managed a $30M P&L. Before that, I spent a decade at MTV building its digital operation from a single website into a network of Webby- and Emmy-winning channels reaching 160M+ people. And before all of it, I was a magazine kid — editor-in-chief at College Music Journal, founding editor at Complex (pre BuzzFeed acquisition).
Since leaving TED, I've been intentionally restless — building the content team from scratch at Good Inside, one of the fastest-growing parenting platforms in the country; leading brand and content strategy for The Conduit, a London social-impact members' club, through its U.S. expansion; and taking on a string of consulting engagements for organizations navigating exactly the kind of content and audience shifts I specialize in. Right now, I'm taking on a small number of clients and staying genuinely open to the right full-time role. If that's you, let's talk and create.
22
Original podcast shows
(TED)
Collective YouTube subs
(TED)
P&L under management
(TED)
160M+
#1
Parenting podcast
(Good Inside)
Collective audience reach
(MTV)
$30M
84M+
Things I’ve Built
A handful of initiatives I oversaw across my career that had big impacts on the brands and businesses I worked for — whether it was financial, reputational or strategic.
TED Membership
Oversaw launch of TED’s first paid membership program offering original live programming and a community forum. Worked on product and pricing testing in addition to content.
MTV Decoded
An award-winning video franchise from the original content studio I executive produced during my tenure at MTV.
The In-Between Years
Spearheaded the development and staffing of Good Inside's first tween-teen podcast, which debuted at #1 on Apple's Parenting charts.
The Conduit
Led content and brand work for this London-based social-impact members' club during its global expansion.
Complex
Where I got my start as a founding editor of the youth-culture magazine and brand, years before its BuzzFeed acquisition.
Senior content leadership, without the full-time headcount.
CONSULTING SERVICES
Want someone who's actually built and run small to large content operations before — not just advised on them from the outside? I've done it across media, sports, fitness, tech and the nonprofit world, for organizations from Fortune 500 companies to early-stage startups. Depending on the needs, I can plug in on a project basis, on a 3-6-month retainer, or in a fractional leadership role.
Content strategy
Figuring out what to make, for whom, and across which formats — audio, video, social, written.
Building content organizations
Team structure, workflows, hiring — the operational stuff that makes good ideas actually ship.
Executive advising
A sounding board for founders and leaders navigating content, media and audience growth.
Team leadership & mentorship
Developing the people who'll run things after I'm gone.
Audio & podcast strategy
Particular depth here, from launching networks to negotiating distribution deals.
Brands I’ve Partnered With
MY WORK
Let’s Talk.
Trying to figure out your content strategy, build the team behind it, or just want an outside read from someone who's run this before? I'd love to hear what you're working on.